Aldi customers by professional position Germany 2021

In 2021, 2.2 percent of Aldi customers in Germany were self-employed without other employees, while around 10 percent were employees with higher level of responsibilities and tasks. The data is based on a survey conducted in Germany among respondents aged 14 and older who had shopped at Aldi within six month period before the survey took place.

Share of Aldi customers compared to the population in Germany in 2021, by professional position

Characteristic	Aldi customers	Population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi in the six months before the evaluation.

Information on the total sample:
2020: 23,138 respondents, projection to 70.63 million people.

Information on the target group “Aldi customers”:
14,365 respondents, projection to 44.66 million people.

Further information on methodology available here and in the report.

* e.g. administrator, accountant, kindergarten teacher, nurse
** or with limited responsibility
*** with extensive leadership tasks and decision-making authority
**** up to highest office level
***** from assistant to general secretary/ office inspector
****** from inspector to highest level official/ office council

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