Aldi customers in Germany: opinions on good food and drink

This graph presents the survey results of Aldi customers in Germany on their opinions regarding good food and drink in 2021. That year, roughly 25.8 percent of consumers who had shopped at Aldi within six months prior to the survey completely agreed with the statement "Good food and drink play a big role in my life". Among the population, 26.6 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Share of Aldi customers by agreement with the statement "Good food and drink play a big role in my life" compared to the population in Germany in 2021

Characteristic	Aldi customers	Population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi in the six months before the evaluation.

Information on the total sample:
2020: 23,138 respondents, projection to 70.63 million people.

Information on the target group “Aldi customers”:
14,365 respondents, projection to 44.66 million people.

Further information on methodology available here and in the report.

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