Aldi customers by marital status Germany 2021

In 2021, around 29.2 percent of Aldi customers in Germany were unmarried, while 53.3 percent were married. The figures are based on a survey conducted in Germany among respondents aged 14 and older, who had shopped at Aldi within six months period before the survey took place.

Share of Aldi customers compared to the population in Germany in 2021, by marital status

Characteristic	Aldi customers	Population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi in the six months before the evaluation.

Information on the total sample:
2021: 23,299 respondents, projection to 70.54 million people.

Information on the target group “Aldi customers”:
14,158 respondents, projection to 43.21 million people.

Further information on methodology available here and in the report.

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