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Aldi customers in Germany - statistics & facts

Aldi is a leading discounter supermarket chain in Germany. Discounters offer various products besides food items at lower prices compared to other retailers. Aldi was the most popular discounter supermarket in Germany in 2019, ahead of Lidl and Netto. Over 65 percent of surveyed consumers had shopped at Aldi in the last six months. The company was also ranked among the ten leading retailers in Germany, based on revenue.

Aldi customers surely appreciate a good deal and value for money, being discounter shoppers, but that does not mean they do not pay attention to the quality of the products they purchase. Various consumer surveys conducted among the group reflect this. 32 percent of Aldi customers agreed with good food and drink playing an important role in their lives. They also placed significance on healthy eating, even if purchasing such food meant spending more money. To varying degrees, Aldi customers also paid attention to quality seals and information on the eco-friendliness of a product when shopping.

It may depend on the product, but Aldi customers generally tend to pay more attention to the price than the brand when they go to the supermarket. When buying deep-frozen food, over 60 percent looked at the price first. However, in the case of chocolate, for example, it was a practically even split between whether the brand or the price was the decisive factor for a purchase. Regarding shopping frequency, over 60 percent of Aldi customers made grocery runs several times a week, while about 25 percent shopped for groceries once a week.

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Interesting statistics

In the following 4 chapters, you will quickly find the 29 most important statistics relating to "Aldi customers in Germany".

Aldi customers in Germany

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Aldi customers in Germany - statistics & facts

Aldi is a leading discounter supermarket chain in Germany. Discounters offer various products besides food items at lower prices compared to other retailers. Aldi was the most popular discounter supermarket in Germany in 2019, ahead of Lidl and Netto. Over 65 percent of surveyed consumers had shopped at Aldi in the last six months. The company was also ranked among the ten leading retailers in Germany, based on revenue.

Aldi customers surely appreciate a good deal and value for money, being discounter shoppers, but that does not mean they do not pay attention to the quality of the products they purchase. Various consumer surveys conducted among the group reflect this. 32 percent of Aldi customers agreed with good food and drink playing an important role in their lives. They also placed significance on healthy eating, even if purchasing such food meant spending more money. To varying degrees, Aldi customers also paid attention to quality seals and information on the eco-friendliness of a product when shopping.

It may depend on the product, but Aldi customers generally tend to pay more attention to the price than the brand when they go to the supermarket. When buying deep-frozen food, over 60 percent looked at the price first. However, in the case of chocolate, for example, it was a practically even split between whether the brand or the price was the decisive factor for a purchase. Regarding shopping frequency, over 60 percent of Aldi customers made grocery runs several times a week, while about 25 percent shopped for groceries once a week.

Interesting statistics

In the following 4 chapters, you will quickly find the 29 most important statistics relating to "Aldi customers in Germany".

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