It may depend on the product, but Aldi customers generally tend to pay more attention to the price than the brand when they go to the supermarket. When buying deep-frozen food, almost 57 percent looked at the price first. However, in the case of chocolate, for example, there was no large disparity between whether the brand or the price was the decisive factor for a purchase. Regarding shopping frequency, almost 57 percent of Aldi customers made grocery runs several times a week, while about 31 percent shopped for groceries once a week.
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