Aldi customers in Germany: cheap deal opinions 2021

This data present the survey results of Aldi customers in Germany on their opinions regarding cheap offers in 2021. That year, roughly 21.1 percent of consumers who had shopped at Aldi within six months prior to the survey completely agreed with the statement "I'm always looking for cheap deals". Among the population, roughly 18.8 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Share of Aldi customers by agreement with the statement "I am always looking for cheap deals" compared to the population in Germany in 2021

Characteristic	Aldi customers	Population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi within six months before the evaluation.

Information on the total sample:
2020: 23,138 respondents, projection to 70.63 million people.

Information on the target group “Aldi customers”:
14,365 respondents, projection to 44.66 million people.

Further information on methodology available here and in the report.

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