Aldi customers in Germany: soft drink brands 2021

This graph shows the results of a survey among Aldi customers in Germany regarding their favorite soft drink brands in 2021. That year, 9.3 percent of consumers who shopped at Aldi stated that they had bought Red Bull in the last four weeks. Among the population, the 9.1 percent responded this way. The base for the survey was the German-speaking population aged 14 years and older.

Leading Cola, energy and lemonade drink brands among Aldi customers compared to the population in Germany in 2021

Characteristic	Aldi customers	Population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

Consumed in the last four weeks; German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Aldi customers were defined as people who shopped at Aldi within six months prior to the survey.

Information on the population:
Base: German-speaking population 14 years of age and older.

Information on the total sample:
2020: 23,138 respondents, projection to 70.60 million people.

Information on the target group "Aldi customers":
projection to 44.6 million people.

Further information on methodology available here and in the report.

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