Type of influencer-endorsed products purchased Philippines 2020

Published by Statista Research Department, Feb 15, 2022
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, 55 percent of the Filipino respondents stated that they purchased cosmetics among other products endorsed by influencers in the Philippines. Another popular product was clothing products, which were bought by around 33 percent of surveyed respondents.

Main type of purchased products that were endorsed by an influencer in the Philippines as of October 2020

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Release date

January 2021

Region

Philippines

Survey time period

October 8 to 31, 2020

Number of respondents

7,085 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"

Figures have been rounded.

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