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Personalization approaches used by marketers in the U.S. 2018-2020

Leading approaches to personalization used by marketing professionals in the United States from 2018 to 2020

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Sources

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Release date

April 2020

Region

United States

Survey time period

2018 to 2020

Number of respondents

663 respondents

Method of interview

Online survey

Supplementary notes

88 percent of respondents were located in the United States.
Question: Which approach to personalization do you utilize?

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Statistics on " Marketing personalization in the United States "

Statistics on Marketing personalization in the United States

Overview

4

Marketer insights

6

Consumer insights

8

Data usage

8

Further related statistics

20

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