Try our corporate solution for free!
(212) 419-8286

Consumer perception of brands personalizing content in the U.S. and the UK 2020

During a survey conducted among consumers in the United States and the United Kingdom in February 2020, participants were asked if the use of personalization has an effect on their brand perception. According to 11 percent of respondents brands using personalized experiences made a much more positive impression on them. Conversely, eight percent said that such brands had a much more negative effect on them.

Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

May 2020


United Kingdom, United States

Survey time period

February 19 to 21, 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

respondents who own a mobile device

Method of interview

Online survey

Supplementary notes

*800 respondents from the U.S. and 200 respondents from the UK
Question: Does having Personalized experiences on websites and mobile apps, and in the communications from the brand, change your perception of the brand?

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Marketing personalization in the U.S."

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.