Consumer perception of brands personalizing content in the U.S. and the UK 2020

Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2020

Region

United Kingdom, United States

Survey time period

February 19 to 21, 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

respondents who own a mobile device

Method of interview

Online survey

Supplementary notes

*800 respondents from the U.S. and 200 respondents from the UK
Question: Does having Personalized experiences on websites and mobile apps, and in the communications from the brand, change your perception of the brand?

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Marketing personalization in the United States "

Statistics on Marketing personalization in the United States

Overview

4

Marketer insights

6

Consumer insights

8

Data usage

8

Further related statistics

19

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.