Consumer perception of brands personalizing content in the U.S. and the UK 2020

Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020

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Release date

May 2020

Region

United Kingdom, United States

Survey time period

February 19 to 21, 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

respondents who own a mobile device

Method of interview

Online survey

Supplementary notes

*800 respondents from the U.S. and 200 respondents from the UK
Question: Does having Personalized experiences on websites and mobile apps, and in the communications from the brand, change your perception of the brand?

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Statistics on " Marketing personalization in the United States "

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Overview

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Marketer insights

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Consumer insights

8

Data usage

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Further related statistics

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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