Consumer perception of brands personalizing content in the U.S. and the UK 2020
During a survey conducted among consumers in the United States and the United Kingdom in February 2020, participants were asked if the use of personalization has an effect on their brand perception. According to 11 percent of respondents brands using personalized experiences made a much more positive impression on them. Conversely, eight percent said that such brands had a much more negative effect on them.
