During a survey conducted among consumers in the United States and the United Kingdom in February 2020, participants were asked if the use of personalization has an effect on their brand perception. According to 11 percent of respondents brands using personalized experiences made a much more positive impression on them. Conversely, eight percent said that such brands had a much more negative effect on them.
Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020
*800 respondents from the U.S. and 200 respondents from the UK Question: Does having Personalized experiences on websites and mobile apps, and in the communications from the brand, change your perception of the brand?
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Adobe. (May 26, 2020). Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020 [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe. "Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020." Chart. May 26, 2020. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe. (2020). Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020. Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe. "Impact of Use of Personalization on Brand Perception According to Consumers in The United States and The United Kingdom as of February 2020." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe, Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020 Statista, https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/ (last visited July 07, 2022)
