During a survey conducted among consumers in the United States and the United Kingdom in February 2020, participants were asked if the use of personalization has an effect on their brand perception. According to 11 percent of respondents brands using personalized experiences made a much more positive impression on them. Conversely, eight percent said that such brands had a much more negative effect on them.
Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Marketing personalization in the United States
Overview
4
- Premium Statistic CX personalization & optimization revenue worldwide 2020-2026
- Premium Statistic Level of integration of personalization technology within tech stacks worldwide 2021
- Premium Statistic Success of personalization among businesses worldwide 2021
- Premium Statistic Leading approaches to content-led communications worldwide 2022
Marketer insights
6
- Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic Share of content personalized for customers among U.S. organizations 2021
- Premium Statistic B2C revenue derived from personalization in the U.S. 2021, by company type
- Premium Statistic Leading motivations of U.S. marketers to work with retail media networks 2021
- Premium Statistic Impact of cookie deprecation on consumers in the U.S. 2020
Consumer insights
8
- Premium Statistic Consumer attitude to ads of selected products and service types in the U.S. 2022
- Premium Statistic Consumer expectations of advertising in the U.S. 2021
- Premium Statistic Attitude towards personalized ads in the U.S. 2022
- Premium Statistic Marketing technologies seen as favorable by consumers in the U.S. 2021
- Premium Statistic Share of U.S. consumers who expect personalized content 2021
- Premium Statistic Importance of marketing personalization for consumers in the U.S. 2021
- Premium Statistic Impact of personalization on future online shopping behavior in the U.S. 2022
- Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
Data usage
8
- Premium Statistic U.S. marketing data spend 2017-2021
- Premium Statistic Leading purposes of intent data according to marketers in the U.S. 2022
- Premium Statistic Benefits motivating consumers towards loyalty programs in the U.S. 2022
- Premium Statistic Consumers comfortable sharing data to create personalized ads in North America 2021
- Premium Statistic Data consumers share to get personalized ads in the U.S. 2021
- Premium Statistic Information advertisers can use to target ads in the U.S. 2022
- Premium Statistic Leading ways brands' actions with data can improve consumer trust in the U.S. 2022
- Premium Statistic Attractiveness of incentives to share personal data in North America 2021
Further related statistics
19
- U.S. consumer expected personalized experiences in exchange for personal data 2017
- Number of personalized message versions created for a given campaign worldwide 2016
- Impact of personalization on future online shopping behavior in the U.S. 2022
- North American consumer preference of retail personalization form 2017, by gender
- Companies doing well at personalization offline in the U.S. 2017
- North American consumer preference of retail personalization form 2017, by age group
- Share of marketers personalizing by age in the U.S. 2017, by channel
- U.S. consumer view of successful offline personalization use 2017, by industry
- Attitude on the use of online activities for personalized marketing Japan 2019
- Attitude on the use of one's purchase history for personalized marketing Japan 2019
- Attitude on the use of personal sources for personalized marketing Japan 2019
- Factors that determine interest in personalized marketing Japan 2019
- Attitude on sharing personal data for personalized marketing Japan 2019
- Awareness of personalized marketing Japan 2019, by age group
- Most effective personalization strategies in the U.S. 2017
- Implementation of personalization in marketing 2016
- Affiliate marketing, e-mail and comparison portals revenue in France 2014
- Reasons for not buying a product endorsed by influencers in Hong Kong 2020
- Market share of data-driven marketing channels in Hungary 2020
Further Content: You might find this interesting as well
Statistics
- U.S. consumer expected personalized experiences in exchange for personal data 2017
- Number of personalized message versions created for a given campaign worldwide 2016
- Impact of personalization on future online shopping behavior in the U.S. 2022
- North American consumer preference of retail personalization form 2017, by gender
- Companies doing well at personalization offline in the U.S. 2017
- North American consumer preference of retail personalization form 2017, by age group
- Share of marketers personalizing by age in the U.S. 2017, by channel
- U.S. consumer view of successful offline personalization use 2017, by industry
- Attitude on the use of online activities for personalized marketing Japan 2019
- Attitude on the use of one's purchase history for personalized marketing Japan 2019
- Attitude on the use of personal sources for personalized marketing Japan 2019
- Factors that determine interest in personalized marketing Japan 2019
- Attitude on sharing personal data for personalized marketing Japan 2019
- Awareness of personalized marketing Japan 2019, by age group
- Most effective personalization strategies in the U.S. 2017
- Implementation of personalization in marketing 2016
- Affiliate marketing, e-mail and comparison portals revenue in France 2014
- Reasons for not buying a product endorsed by influencers in Hong Kong 2020
- Market share of data-driven marketing channels in Hungary 2020
Adobe. (May 26, 2020). Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020 [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe. "Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020." Chart. May 26, 2020. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe. (2020). Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020. Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe. "Impact of Use of Personalization on Brand Perception According to Consumers in The United States and The United Kingdom as of February 2020." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe, Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020 Statista, https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/ (last visited May 29, 2023)
Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020 [Graph], Adobe, May 26, 2020. [Online]. Available: https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/