In 2021, the value of online retail sales in Poland reached 92 billion zloty, an increase of 20.8 percent compared to the previous year.
E-commerce market in Poland
According to Statista’s Digital Market Outlook, e-commerce revenue in Poland is expected to grow to 20.2 billion U.S. dollars in 2025. This value will represent more than double the value of the e-commerce market in 2018. According to the same source, the number of e-commerce users in Poland is expected to grow to 21.5 million by 2025. Additionally, the e-commerce market's share in the Polish GDP was expected to reach nearly three percent in 2020.
Online retail
In 2021, the most popular goods bought online in Poland were clothes, footwear, and accessories. These products were purchased by over 70 percent of online shoppers. Cosmetics and wellness products were also popular in the online shopping channel. The number of internet shoppers in Poland has been on a growing trend for years. In 2021, almost two-thirds of consumers bought products or services online. The coronavirus (COVID-19) pandemic also contributed to increased online shopping, with customers most likely to shop via computer and smartphone in 2020.
Value of online retail sales in Poland from 2016 to 2021
(in billion zloty)
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Value of online retail sales in billion zloty
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bankier.pl, & Strategy& Poland. (July 15, 2022). Value of online retail sales in Poland from 2016 to 2021 (in billion zloty) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1142504/poland-value-of-online-retail-sales/
bankier.pl, und Strategy& Poland. "Value of online retail sales in Poland from 2016 to 2021 (in billion zloty)." Chart. July 15, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1142504/poland-value-of-online-retail-sales/
bankier.pl, Strategy& Poland. (2022). Value of online retail sales in Poland from 2016 to 2021 (in billion zloty). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1142504/poland-value-of-online-retail-sales/
bankier.pl, and Strategy& Poland. "Value of Online Retail Sales in Poland from 2016 to 2021 (in Billion Zloty)." Statista, Statista Inc., 15 Jul 2022, https://www.statista.com/statistics/1142504/poland-value-of-online-retail-sales/
bankier.pl & Strategy& Poland, Value of online retail sales in Poland from 2016 to 2021 (in billion zloty) Statista, https://www.statista.com/statistics/1142504/poland-value-of-online-retail-sales/ (last visited July 27, 2024)
Value of online retail sales in Poland from 2016 to 2021 (in billion zloty) [Graph], bankier.pl, & Strategy& Poland, July 15, 2022. [Online]. Available: https://www.statista.com/statistics/1142504/poland-value-of-online-retail-sales/