Alibaba: number of e-commerce orders placed on Singles Day 2013-2019

This statistic presents the number of orders generated through Alibaba's Tmall and Taobao e-commerce properties during the 24-hour Singles Day sales. In 2019, online shoppers placed almost 1.3 billion orders on online shopping sites. In 2009, Alibaba Group created the connection between Singles Day and online shopping as the company tried to generate sales for its Tmall unit by offering special pricings and promotions within a 24 hour period. Today, Singles Day online sales surpass U.S. Cyber Monday sales by a wide margin.

Number of online orders generated on Alibaba e-commerce properties on Singles Day from 2013 to 2019

Number of orders in millions
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Release date

November 2018


Worldwide, China

Survey time period

November 11, 2013 to 2019

Supplementary notes

Data from 2015, 2016 and 2018 refers to delivery orders processed by Cainiao Network.

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