Number of cosmetic products sold in selected online stores Indonesia 2020, by brand

Published by Hanadian Nurhayati-Wolff, May 2, 2023
As of January 2020, Wardah had the highest sales on Shopee, Tokopedia, and Bukalapak, with 6.6 million, 614 thousand, and 83 thousand items sold respectively. Meanwhile, Trulum saw the most items sold on Tokopedia, with 1.4 million items sold compared to 64 thousand on Shopee and four thousand on Bukalapak.

Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand (in 1,000s)

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Release date

February 2020

Region

Indonesia

Survey time period

until January 2020

Supplementary notes

An analysis of products from three online stores that are visible to the public:
Tokopedia: 15.3 million products
Bukalapak: 4.6 million products
Shopee: 2.3 million products


Figures have been rounded

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