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Advertising expenditure in the United Kingdom (UK) 2010-2019

Advertising expenditure in the United Kingdom is expected to grow to 24 billion British pounds in 2021. Ad spend has been increasing over the last decade; up from 15.5 billion in 2010.

Advertising expenditure, by media

How is ad spending in the UK broken down by media? Well, it is predicted that over one third will have come through paid search in 2019. The next highest spending areas for advertising include television and pure-play digital display. Two areas that have seen net advertising spend fall since the early 2000s are news brands and magazine brands.

What was the top advertising campaign of 2019?

The WARC effective 100 rankings looks at the performance of advertising campaigns. The index helps agencies measure the effectiveness of their campaigns as compared to their rivals. At the beginning of 2019, the McCann lead campaign for L’Oréal was the most effective advertising campaign with an index score of 58.9 points.

Advertising expenditure in the United Kingdom from 2010 to 2021*

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Release date

April 2020


United Kingdom

Survey time period

2010 to 2019

Supplementary notes

* Forecasted.
Data previous to 2018 published earlier by the source.

The source provides the following information:
Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.

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