Advertising spending in the UK 2022

Advertising expenditure in the United Kingdom in 2022 amounted to 34.77 billion British pounds, up by roughly nine percent compared to previous year. Ad spend in the country is expected to remain stable in 2023, to grow by another four percent a year later.

Advertising expenditure by medium

How is ad spending in the UK broken down by media? In 2022, nearly 80 percent was spent on digital pure.play media. The next highest spending areas for advertising include video (including TV) and newsbrands. Cinema advertising accounts for the smallest share, at 0.5 percent.

What is the top advertising campaign in UK?

The WARC effective 100 rankings looks at the performance of advertising campaigns. The index helps agencies measure the effectiveness of their campaigns as compared to their rivals. At the end of 2022, the McCann Manchester and UM Manchester lead campaign for Aldi was the most effective advertising campaign with an index score of 43 points.

Advertising expenditure in the United Kingdom from 2010 to 2022 (in billion GBP)

Characteristic	Spending in billion GBP
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Release date

April 2023

More information

Region

United Kingdom

Survey time period

2010 to 2022

Supplementary notes

Figures for periods prior to 2021 come from previous reporting.
The source provides the following information:
Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.

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