In the second quarter of 2020, the revenue of social media advertising in China was estimated to be about 18.2 billion yuan with mobile ads being the main revenue driver. Advertising on e-commerce and search engines generated the highest amount of revenue in China's online ad industry.
Online advertising revenue in China in 1st quarter 2020 with an estimate for 2nd quarter 2020, by type (in billion yuan)
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iResearch. (June 29, 2020). Online advertising revenue in China in 1st quarter 2020 with an estimate for 2nd quarter 2020, by type (in billion yuan) [Graph]. In Statista. Retrieved April 16, 2021, from https://www.statista.com/statistics/721051/china-internet-ad-revenue-by-type/
iResearch. "Online advertising revenue in China in 1st quarter 2020 with an estimate for 2nd quarter 2020, by type (in billion yuan)." Chart. June 29, 2020. Statista. Accessed April 16, 2021. https://www.statista.com/statistics/721051/china-internet-ad-revenue-by-type/
iResearch. (2020). Online advertising revenue in China in 1st quarter 2020 with an estimate for 2nd quarter 2020, by type (in billion yuan). Statista. Statista Inc.. Accessed: April 16, 2021. https://www.statista.com/statistics/721051/china-internet-ad-revenue-by-type/
iResearch. "Online Advertising Revenue in China in 1st Quarter 2020 with An Estimate for 2nd Quarter 2020, by Type (in Billion Yuan)." Statista, Statista Inc., 29 Jun 2020, https://www.statista.com/statistics/721051/china-internet-ad-revenue-by-type/
iResearch, Online advertising revenue in China in 1st quarter 2020 with an estimate for 2nd quarter 2020, by type (in billion yuan) Statista, https://www.statista.com/statistics/721051/china-internet-ad-revenue-by-type/ (last visited April 16, 2021)