• Industries with most effective digital marketing in the UK 2020

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Among leading UK companies, non-food retailers were found to have the most effective digital marketing strategy in 2020. The industry earned three points on a zero-to-five-points scale. Effectiveness was defined as the company's ability to reach potential customers and lead them to the company website with the help various digital marketing methods.

Industries with most effective digital marketing in the United Kingdom (UK) as of October 2020 (index score)

Characteristic	Score on a scale from 0 to 5
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Release date

January 2021

More information

Region

United Kingdom

Survey time period

August to October 2020

Number of respondents

79 respondents

Special properties

among leading UK companies

Supplementary notes

The source explains that "[t]he assessment is based on a company’s ability to reach potential customers and lead them to the company website with the help of digital advertising, search engine marketing, affiliate marketing, use of own media, and social channels."
The source uses the following scale:
0= failed,
1= poor,
2= sufficient,
3= good,
4= very good,
5= outstanding.