Among leading UK companies, non-food retailers were found to have the most effective digital marketing strategy in 2020. The industry earned three points on a zero-to-five-points scale. Effectiveness was defined as the company's ability to reach potential customers and lead them to the company website with the help various digital marketing methods.
Industries with most effective digital marketing in the United Kingdom (UK) as of October 2020 (index score)
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Statistics on Digital marketing in the United Kingdom (UK)
Marketing budgets
8
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Online marketing budgets allocation worldwide 2022, by channel
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic Change in marketing spending at UK companies 2023, by medium
- Premium Statistic Marketing budget revision in the UK Q4 2022, by category
- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Share of social in marketing budgets in the UK 2023
- Premium Statistic Share of mobile in marketing budgets in the UK 2023
Doing business
8
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Leading B2C marketing priorities in the UK 2022
- Premium Statistic Contribution of digital marketing to companies' performance in the UK 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Leading marketing challenges in the UK 2023
- Premium Statistic B2C marketing challenges in the UK 2022
Workforce
6
- Premium Statistic Most undervalued marketing skills in the UK 2023
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- Premium Statistic Top marketing skills gaps in the UK 2023
- Premium Statistic Frequency of measuring marketing metrics in the UK 2023
- Premium Statistic Contract rates per day of digital marketing specialists in London 2022
- Premium Statistic Salary per annum of digital marketing specialists in London 2022
Top industry trend: influencer marketing
7
- Premium Statistic Use of influencer marketing in the UK 2022
- Premium Statistic Use of influencers in the UK 2022, by number of followers
- Premium Statistic Types of influencer marketing used in the UK 2022
- Premium Statistic Influencer marketing budget growth in the UK 2022
- Premium Statistic Objectives of influencer marketing in the UK 2022
- Premium Statistic Leading concerns faced by B2C marketers in influencer marketing in the UK 2022
- Premium Statistic Type of influencers trusted by UK fashion & lifestyle shoppers 2022
Top industry trend: third-party cookie deprecation
5
- Premium Statistic Share of brands preparing for third-party cookie deprecation in the UK 2022
- Premium Statistic Impact of third-party cookie deprecation on businesses in the UK 2022
- Premium Statistic Reliance on third-party cookies among advertisers in the UK 2022
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Solutions to the loss of 3rd-party cookies in the UK 2022
Top industry trend: application of AI in marketing
3
Further related statistics
20
- Leading customer retention methods in the U.S. 2015
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- SMBs - effectiveness of digital marketing 2014, by sector
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- Digital marketing spending share in Spain in 2021, by format
- Marketing methods influencing purchase decision among young Canadians 2014
- Digital channel investments of small companies in the United States 2017
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- Advertising response in Africa and the Middle East in Q1 2013, by medium
- Digital vs. offline marketing campaigns importance worldwide 2018, by business type
- Ad impressions reaching young target audiences in Canada 2018
- Most relevant digital skills for company managers in Spain 2015
- Mobile online ad technology market size in Japan 2017-2024
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- Advertising response in the Asia Pacific region in Q1 2013, by medium
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- Share of U.S. adults paying more for commercial-free network cable 2019, by ethnicity
- Mexico: leading information sources 2018
- Most resonant ad messages in North America 2015
- Level of attention paid to digital OOH place-based advertising in the U.S. in 2020
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- Advertising response in the Asia Pacific region in Q1 2013, by medium
- Leading digital advertisers in Australia 2021, by advertising spend
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BearingPoint. (January 24, 2021). Industries with most effective digital marketing in the United Kingdom (UK) as of October 2020 (index score) [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/1230001/industries-digital-marketing-uk/
BearingPoint. "Industries with most effective digital marketing in the United Kingdom (UK) as of October 2020 (index score)." Chart. January 24, 2021. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/1230001/industries-digital-marketing-uk/
BearingPoint. (2021). Industries with most effective digital marketing in the United Kingdom (UK) as of October 2020 (index score). Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/1230001/industries-digital-marketing-uk/
BearingPoint. "Industries with Most Effective Digital Marketing in The United Kingdom (Uk) as of October 2020 (Index Score)." Statista, Statista Inc., 24 Jan 2021, https://www.statista.com/statistics/1230001/industries-digital-marketing-uk/
BearingPoint, Industries with most effective digital marketing in the United Kingdom (UK) as of October 2020 (index score) Statista, https://www.statista.com/statistics/1230001/industries-digital-marketing-uk/ (last visited May 29, 2023)
Industries with most effective digital marketing in the United Kingdom (UK) as of October 2020 (index score) [Graph], BearingPoint, January 24, 2021. [Online]. Available: https://www.statista.com/statistics/1230001/industries-digital-marketing-uk/