Awareness of ethical consumption in Japan 2023

Published by C. Diep, Feb 6, 2024
According to a survey conducted in November 2023 in Japan, the majority of respondents, more than 70 percent, were not aware of the term "ethical consumption". Ethical consumption refers to consumption while taking note of social issues and supporting businesses addressing such issues. It is closely related to Sustainable Development Goals (SDGs), but the awareness was still low in Japan, particularly among older respondents.

Awareness of the term "ethical consumption" in Japan as of October 2023

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Release date

November 2023

Region

Japan

Survey time period

October 5 to 8, 2023

Number of respondents

5,000 respondents

Age group

15 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Ethical consumption'."
Figures may not add up to 100 percent due to rounding by the source.

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