J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowPerceived diversity of digital video advertising in Latin America 2021
During a 2021 survey, nearly 30 percent of responding internet users from Mexico stated that they felt represented in the majority of video ads they saw while streaming digital video content; the remaining 70 percent said they did not feel represented. For Brazil, the shares were 39 and 61 percent, respectively.
