Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2018

Published by Statista Research Department, Oct 30, 2023
In 2018, the average click-through rate (CTR) for programmatic advertisements in Sweden amounted to 0.12 percent, decreasing by 0.09 percent compared to the previous year. Programmatic advertising is the fully automated and individualized purchasing and selling of advertising surface in real-time.

Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2018

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Release date

November 2018

Region

Europe, Sweden

Survey time period

2012 to 2018

Supplementary notes

Click-through rate (CTR) is the percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.

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