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Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
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Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
This statistic shows the average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015. Programmatic advertising is the fully automated and individualized purchasing and selling of advertising surface in real-time. In 2015, the average click-through rate (CTR) for programmatic advertisements in Sweden amounted to 0.14 percent, increasing by 0.04 percent compared to the previous year.
Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
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This statistic shows the average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015. Programmatic advertising is the fully automated and individualized purchasing and selling of advertising surface in real-time. In 2015, the average click-through rate (CTR) for programmatic advertisements in Sweden amounted to 0.14 percent, increasing by 0.04 percent compared to the previous year.
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- Show publisher information
- Release date
- November 2016
- Region
- Europe, Sweden
- Survey time period
- 2012 to 2015
- Supplementary notes
- Click-through rate (CTR) is the percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.
Source
- Show sources information
- Show publisher information
- Release date
- November 2016
More information
- Region
- Europe, Sweden
- Survey time period
- 2012 to 2015
- Supplementary notes
- Click-through rate (CTR) is the percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.
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Digital marketing in Sweden
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Statistics on "Digital marketing in Sweden"
- Overview
The most important statistics
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)Advertising and marketing communications spending in Sweden 2016, by activity
- Distribution of marketing spending in Sweden in 2016, by channelDistribution of marketing spending in Sweden 2016, by channel
- Which of the following marketing tactics is your company using? Survey on the use of marketing tactics in Sweden 2016
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2018
- Search engine
The most important statistics
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)Search engine advertising revenue in Sweden quarterly from 2015-2017
- Does your company use search engine optimization techniques to appear higher in the search results?Use of search engine optimization among small & medium enterprises in Sweden 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Survey on companies advertising on search engines in Sweden 2016, by industry sector
- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Survey on companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018Ranking of companies leading digitally in social media in Sweden 2018
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- Share of people who paid for online content in Sweden in 2016, by type of contentPeople who paid for online content in Sweden 2016, by content type
- How long experience do you have with influencer marketing?Survey on experience with influencer marketing in Sweden 2017, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- LatAm: average click-through rate for digital ad 2017, by main format
- Spending on programmatic advertising in Finland 2014-2018, by platform
- Distribution of programmatic display ad revenue in the Netherlands 2014-2016, by type
- Spending on programmatic advertising in Finland 2014-2018, by deal type
- Shares of biannual display ad revenue in the Netherlands 2014-2015, by display format
- Percentage growth of programmatic video revenue in the Nordics 2017
- Latin America: average CTR for mobile ad 2016, by main industry
- Spending on programmatic advertising in Finland 2014-2018
- Market share of programmatic video advertising in Switzerland 2012-2020
- Market share of programmatic video advertising in Austria 2012-2020
- Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type
- eCPM of programmatic traded display ads in the Netherlands 2013-2016
- Share of programmatic buying of display advertising expenditure in Finland 2013-2017
- Italy: programmatic advertising market revenue 2013-2016
- Programmatic traded display ad revenue change in the Netherlands 2016, by month
- Distribution of programmatic advertising adoption in Europe 2016, by region
- Programmatic advertising strategy of publishers in Northern Europe 2016
- Benefits of the EU GDPR for organizations in Germany 2017
- UK import value of apparel and clothing accessories from Japan 2012-2017
Studies
- Programmatic advertising
- Programmatic advertising in the United Kingdom (UK)
- Digital marketing in Sweden
- Social media advertising in the Netherlands
- Attitudes Towards Programmatic Advertising 2018
- E-mail marketing
- E-mail usage in the United States
- Attitudes towards Programmatic Advertising in Europe 2015
- Attitudes Towards Programmatic Advertising October 2016
- Attitudes Towards Programmatic Advertising June 2016
- Digital advertising in the United Kingdom (UK)
- Digital advertising in Europe
- 2014 U.S. State of the Video Industry Report
- 2014 Australian State of the Video Industry Report
- Media Economy Report, Vol. 4
Statistics on "Digital marketing in Sweden"
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)
- Distribution of marketing spending in Sweden in 2016, by channel
- Which of the following marketing tactics is your company using?
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertising
- Digital tools used in international marketing by companies in Sweden in 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Does your company use search engine optimization techniques to appear higher in the search results?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016
- Does your company use search engine optimization (SEO)?
- Does your company advertise on search engines such as Google and Bing?
- Share of the enterprises that use selected types of social media in Sweden in 2017
- Does your company have a social media profile?
- Which social media platforms do you use for your marketing activities during this quarter?
- Share of selected major companies with social media activities in Sweden in 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise
- Did your company pay for advertising on Facebook?
- Top digitally leading companies within social media in Sweden in 2018
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
- Does your company use direct mail, e-mail campaigns or telemarketing?
- Does your company use content marketing?
- Share of people who paid for online content in Sweden in 2016, by type of content
- How long experience do you have with influencer marketing?
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)
- Average click-through rate (CTR) for digital advertising in Latin America in 1st half of 2017, by main format
- Spending on programmatic advertising in Finland by platform from 2014 to 2015, with a forecast to 2018 (in million euros)
- Market shares of programmatic display advertisement revenue in the Netherlands from 2014 to 2016, by display format
- Spending on programmatic advertising in Finland by type of deal from 2014 to 2015, with a forecast to 2018 (in million euros)
- Market shares of the biannual display advertising revenue in the Netherlands from 2014 to 2015, by display format
- Percentage growth of programmatic video revenue in the Nordic countries in 2017
- Average click-through rate (CTR) for mobile advertising in Latin America in 2016, by main industry
- Spending on programmatic advertising in Finland from 2014 to 2015, with a forecast to 2018 (in million euros)
- Market share of programmatic video advertising on the whole video advertising market in Switzerland from 2012 to 2020*
- Market share of programmatic video advertising on the video advertising market in Austria from 2012 to 2020*
- Distribution of digital display ad sales in the United Kingdom (UK) in 2014, by sales method and ad type
- Average effective costs per thousand impressions of programmatic traded display advertisements in the Netherlands from 2013 to 2016
- Share of programmatic buying of total display advertising expenditure in Finland from 2013 to 2016, with a forecast up to the 1st half of 2017
- Programmatic advertising market revenue in Italy from 2013 to 2016* (in million euros)
- Percentage change on previous year of programmatic traded display advertisement revenue in the Netherlands in 2016, by month
- Adoption of programmatic advertising technology in Europe in 2016, by region*
- Programmatic advertising operational models used by publishers in Northern Europe in 2016*
- Opinion of IT decision makers on the benefits of the EU General Data Protection Regulations (GDPR) for organizations in Germany in 2017*
- Value of UK imports of apparel and clothing accessories from Japan from 2012 to 2017 (in million U.S. dollars)
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