Social media ad spend growth in Europe 2017-2022

Published by Statista Research Department, Jan 10, 2023
In 2020 - the first year of the COVID-19 pandemic - social media advertising spending in Europe grew 16 percent over the values reported a year earlier. In 2021, the growth rate increased to 40 percent. For 2022, the source projected a growth rate of over 25 percent.

Change in social media advertising spending in Europe from 2017 to 2022

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Release date

May 2022

Region

Europe

Survey time period

2017 to 2021

Supplementary notes

* Forecast.
Figures preceding 2021 were retrieved from earlier publications.

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Usage

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Audience

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Influencer marketing

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Topics

Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
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