Social media ad spend growth in Europe 2017-2022

Published by Statista Research Department, Jun 14, 2023
In 2020 - the first year of the COVID-19 pandemic - social media advertising spending in Europe grew 16 percent over the values reported a year earlier. In 2021, the growth rate increased to 42.2 percent. In 2022, the same growth rate dropped down to seven percent.

Change in social media advertising spending in Europe from 2017 to 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

May 2023

Region

Europe

Survey time period

2017 to 2022

Supplementary notes

Figures preceding 2019 were retrieved from earlier publications.
* Historical market size restated based on 2022 constant exchange rates and historical growth rates. In 2021, Estonia, Latvia, and Lithuania were added. Their combined digital advertising revenue stood at 339 million euros.
Data for the timeline which includes Russia and Belarus was retrieved from an earlier publication.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Social media advertising and marketing in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social media advertising and marketing in Europe

Overview

7

United Kingdom

7

Germany

5

France

5

Spain

6

Netherlands

5

Further Content: You might find this interesting as well

Topics

Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu