In 2020, social media advertising spending in Europe stood at 16.1 billion euros, growing over 16 percent year-on-year during the COVID-19 pandemic. The United Kingdom is by far the market with highest social ad spend in Europe, followed by Germany and France.
Social media advertising spending in Europe from 2016 to 2020
(in billion euros)
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IAB Europe. (July 2, 2021). Social media advertising spending in Europe from 2016 to 2020 (in billion euros) [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. "Social media advertising spending in Europe from 2016 to 2020 (in billion euros)." Chart. July 2, 2021. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. (2021). Social media advertising spending in Europe from 2016 to 2020 (in billion euros). Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. "Social Media Advertising Spending in Europe from 2016 to 2020 (in Billion Euros)." Statista, Statista Inc., 2 Jul 2021, https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe, Social media advertising spending in Europe from 2016 to 2020 (in billion euros) Statista, https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/ (last visited May 25, 2022)
