Social advertising spending in Europe 2016-2019

Published by Statista Research Department, Jan 14, 2021
This statistic shows social and other display advertising spending in Europe from 2016 to 2019. In 2016, European social advertising spending amounted to 5.8 billion euros. In 2019, social advertising spending increased to reach 14.1 billion euros.

Social advertising expenditure in Europe from 2016 to 2019 (in million euros)

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Sources

Release date

July 2020

Region

Europe

Survey time period

2016 to 2019

Supplementary notes

* Based on all ad spend on social networks excl. YouTube.

The source adds the following information: "Definitions of what is social ad spend vary between national IABs participating in this study. The definition chosen is followed by the majority of participants."
** Figures calculated based on the information provided by the source.

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