Social media ad spend in Europe 2016-2021

Published by Statista Research Department, Jan 10, 2023
In 2021, social media advertising spending in Europe stood at 23.3 billion euros, growing over 42 percent year-on-year. The United Kingdom is by far the market with highest social ad spend in Europe, followed by Germany and France.

Social media advertising spending in Europe from 2016 to 2021 (in billion euros)

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Release date

June 2022

Region

Europe

Survey time period

2016 to 2021

Supplementary notes

Figures preceding 2021 were retrieved from earlier publications.
Figures have been rounded.

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Overview

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Formats

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Social media

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Mobile

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Programmatic

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Marketer insights

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Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
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