During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, respondents reported that, on average, their companies spent 48.7 percent of their marketing budget on digital marketing activities in 2023. In 2022, the respective share was roughly 51 percent.
Distribution of marketing budgets in the United Kingdom in 2022 and 2023, by platform
Characteristic
2022
2023
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The CMO Survey. (March 24, 2023). Distribution of marketing budgets in the United Kingdom in 2022 and 2023, by platform [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1378297/marketing-budgets-uk-platform/
The CMO Survey. "Distribution of marketing budgets in the United Kingdom in 2022 and 2023, by platform." Chart. March 24, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1378297/marketing-budgets-uk-platform/
The CMO Survey. (2023). Distribution of marketing budgets in the United Kingdom in 2022 and 2023, by platform. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1378297/marketing-budgets-uk-platform/
The CMO Survey. "Distribution of Marketing Budgets in The United Kingdom in 2022 and 2023, by Platform." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1378297/marketing-budgets-uk-platform/
The CMO Survey, Distribution of marketing budgets in the United Kingdom in 2022 and 2023, by platform Statista, https://www.statista.com/statistics/1378297/marketing-budgets-uk-platform/ (last visited July 27, 2024)
Distribution of marketing budgets in the United Kingdom in 2022 and 2023, by platform [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1378297/marketing-budgets-uk-platform/