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Social media ad spend in Europe 2019-2021, by format

Published by Statista Research Department, Jan 10, 2023
In 2021, video ads on social media in Europe attracted an investment of 10.9 billion euros, up from 7.2 billion a year earlier. Traditional ads (e.g. static display) garnered 12 billion euros, up from 8.7 billion in 2020.

Social media advertising spending in Europe from 2019 to 2021, by format (in billion euros)

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Release date

June 2022

Region

Europe

Survey time period

2019 to 2021

Supplementary notes

Figures for 2019 were retrieved from an earlier publication.

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Statistics on " Digital advertising in Europe "

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Statistics on Digital advertising in Europe

Overview

6

Formats

7

Social media

5

Mobile

4

Programmatic

6

Marketer insights

7

Further related statistics

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Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
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