In 2021, video ads on social media in Europe attracted an investment of 10.9 billion euros, up from 7.2 billion a year earlier. Traditional ads (e.g. static display) garnered 12 billion euros, up from 8.7 billion in 2020.
Social media advertising spending in Europe from 2019 to 2021, by format (in billion euros)
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Statistics on Digital advertising in Europe
Overview
6
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2022
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2021
Formats
7
- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2006-2021, by format
- Premium Statistic Display ad spend in Europe 2013-2021
- Premium Statistic Video ad spend in Europe 2020-2021
- Premium Statistic Search ad spend in Europe 2013-2021
- Premium Statistic Digital audio ad spend in Europe 2019-2021
- Premium Statistic Podcast ad spending in Europe 2018-2023
Social media
5
- Premium Statistic Social media ad spend in Europe 2016-2021
- Premium Statistic Social media ad spend in Europe 2019-2021, by format
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
Mobile
4
- Premium Statistic Mobile ad spend in Europe 2017-2027
- Premium Statistic Share of mobile in digital ad spending in Europe 2017-2025
- Premium Statistic Barriers to the growth of mobile marketing in EMEA 2020-2021
- Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
Programmatic
6
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2022
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2022
- Premium Statistic Barriers to programmatic ad investment in Europe 2022
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
Marketer insights
7
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
Further related statistics
10
- Italy: social media video advertising market share 2015-2017
- Social network video ad spending in the U.S. 2019-2023
- U.S. social network video revenue share 2018
- Social media advertising spending in the U.S. 2012-2019, by type
- Digital video ad spend growth in the UK 2019-2024
- Social network ad spend per user in the Middle East & Africa 2013-2016
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Purchasing based on social media advertisement in Great Britain 2013, by demographic
- Social network ad spending per user worldwide 2017-2025
- Attitudes towards social media ads in the U.S. 2014
Further Content: You might find this interesting as well
Statistics
- Italy: social media video advertising market share 2015-2017
- Social network video ad spending in the U.S. 2019-2023
- U.S. social network video revenue share 2018
- Social media advertising spending in the U.S. 2012-2019, by type
- Digital video ad spend growth in the UK 2019-2024
- Social network ad spend per user in the Middle East & Africa 2013-2016
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Purchasing based on social media advertisement in Great Britain 2013, by demographic
- Social network ad spending per user worldwide 2017-2025
- Attitudes towards social media ads in the U.S. 2014
IAB Europe. (June 29, 2022). Social media advertising spending in Europe from 2019 to 2021, by format (in billion euros) [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe. "Social media advertising spending in Europe from 2019 to 2021, by format (in billion euros)." Chart. June 29, 2022. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe. (2022). Social media advertising spending in Europe from 2019 to 2021, by format (in billion euros). Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe. "Social Media Advertising Spending in Europe from 2019 to 2021, by Format (in Billion Euros)." Statista, Statista Inc., 29 Jun 2022, https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe, Social media advertising spending in Europe from 2019 to 2021, by format (in billion euros) Statista, https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/ (last visited February 08, 2023)
Social media advertising spending in Europe from 2019 to 2021, by format (in billion euros) [Graph], IAB Europe, June 29, 2022. [Online]. Available: https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/