Leading social media platforms used for marketing Austria, Germany & Switzerland 2022

Published by Statista Research Department, Nov 29, 2023

During a survey conducted among Austrian, German, and Swiss marketers in 2022, more than half of respondents stated that Facebook was their go-to platform when it came to content marketing. YouTube and Instagram were chosen by 44 percent of marketing professionals in that region.

Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022

Characteristic	Share of respondents
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-	-
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Release date

May 2022

More information

Region

Austria, Germany, Switzerland

Survey time period

March 2022

Number of respondents

333 managers or decision-makers

Special properties

companies from Germany, Austra, and Switzerland with at least 250 employees

Method of interview

Online survey

Supplementary notes

The source does not provide any precise information about the question and the answer options in the survey. The wording chosen here may therefore differ slightly from the survey.

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