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Expected YouTube influencers earnings in Canada, the UK & the U.S. 2021

Expected remuneration per video of YouTube influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers

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Release date

August 2021


Canada, United Kingdom, United States

Survey time period

May 2021

Number of respondents

1,249 respondents

Method of interview


Supplementary notes

Original question: "How much cash do you expect for a typical YouTube video?"
The source provides the following explanation regarding the types of influencers:
- peer/authoritative: "those many of us believe to be our equals all the way up to topical experts,"
- aspirational: "often referred to as macro or celebrity influencers."

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