Expected YouTube influencers earnings in Canada, the UK & the U.S. 2021

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2021 survey carried out among influencers from Canada, the United Kingdom, and the United States, it was found that a YouTube influencer with under five thousand followers expected to receive a compensation of around 207 U.S. dollars per video on average. Influencers with more than a million followers required remuneration of 3.67 thousand U.S. dollars per video.

Expected remuneration per video of YouTube influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars)

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Release date

August 2021

Region

Canada, United Kingdom, United States

Survey time period

May 2021

Number of respondents

1,249 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: "How much cash do you expect for a typical YouTube video?"
The source provides the following explanation regarding the types of influencers:
- peer/authoritative: "those many of us believe to be our equals all the way up to topical experts,"
- aspirational: "often referred to as macro or celebrity influencers."

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