Share advertising time not watched by consumers in Poland 2021, by channel

Published by Małgorzata Puzio, Sep 7, 2023
In 2021, YouTube had the best ad viewability among the studied channels in Poland. The platform's viewers interacted with ads for 94 percent of the time, whereas six percent of YouTube ad was not watched.

Share of advertising time that is not watched by consumers in Poland in 2021, by channel

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Release date

2021

Region

Poland

Survey time period

2021

Number of respondents

1,000*

Supplementary notes

* The study group watched content from VOD, mobile, TV and YouTube with special glasses (40 to 75 minutes per day) for five days. More than 400 hours of content was collected, of which approximately 28 hours was advertising time. Viewers were exposed to 6,002 advertisements during the study.

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