In 2020, Poland recorded a decrease of over eight percent in spending on digital classifieds and directories advertising. Instead, the most money was spent on paid-for-search advertising, which grew by nearly 13 percent year on year.
Growth of expenditure in the digital advertising market in Poland from 2019 to 2020, by type
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IAB Europe. (May 25, 2021). Growth of expenditure in the digital advertising market in Poland from 2019 to 2020, by type [Graph]. In Statista. Retrieved November 28, 2021, from https://www.statista.com/statistics/1123891/poland-growth-in-the-digital-advertising-market-by-type/
IAB Europe. "Growth of expenditure in the digital advertising market in Poland from 2019 to 2020, by type." Chart. May 25, 2021. Statista. Accessed November 28, 2021. https://www.statista.com/statistics/1123891/poland-growth-in-the-digital-advertising-market-by-type/
IAB Europe. (2021). Growth of expenditure in the digital advertising market in Poland from 2019 to 2020, by type. Statista. Statista Inc.. Accessed: November 28, 2021. https://www.statista.com/statistics/1123891/poland-growth-in-the-digital-advertising-market-by-type/
IAB Europe. "Growth of Expenditure in The Digital Advertising Market in Poland from 2019 to 2020, by Type." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1123891/poland-growth-in-the-digital-advertising-market-by-type/
IAB Europe, Growth of expenditure in the digital advertising market in Poland from 2019 to 2020, by type Statista, https://www.statista.com/statistics/1123891/poland-growth-in-the-digital-advertising-market-by-type/ (last visited November 28, 2021)
