Digital advertising expenditure in Poland 2018-2027

Digital advertising expenditure in Poland from 2018 to 2027

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Digital advertising in Central and Eastern Europe (CEE) "

Other statistics that may interest you Digital advertising in Central and Eastern Europe (CEE)

Overview

7

Czechia

7

Hungary

6

Poland

8

Romania

4

Russia

6

Slovakia

4

Ukraine

4

Further related statistics

15
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.