EU: willingness to reduce eating meat 2020

In 2020, 55 percent of respondents from the European Union and the UK said they would eat less meat when they were informed of the environmental impacts of livestock production. Despite livestock production being a major contributor to greenhouse gas emissions, 32 percent of respondents said they were not prepared to eat less meat.

Livestock production is responsible for nearly 15 percent of greenhouse gas emissions worldwide. What step, if any, are you prepared to take to reduce overall meat consumption?

Characteristic	Share of respondents
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Release date

November 2020

More information

Region

United Kingdom, EU

Survey time period

September 7 to September 28, 2020

Number of respondents

13,080 respondents

Age group

14-69 years

Special properties

representative results for 27 EU members and UK

Supplementary notes

This question was phrased by the source as follows: "According to the UN Food and Agriculture Organisation, livestock production is responsible for nearly 15 percent of greenhouse gas emissions worldwide. What step, if any, are you prepared to take to reduce overall meat consumption?"

The sources notes on the methodology: "The sample with a size of n=13.080 was drawn by Dalia Research from September 7-28 2020 across all 27 EU Member States plus the UK, taking into account current population distributions with regard to age (14-69 years), gender and region/country. In order to obtain census representative results, the data were weighted based upon the most recent Eurostat statistics. Calculated for a sample of this size and considering the design-effect, the margin of error would be +/-1.1 % at a confidence level of 95 %."

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