In Italy, premium products were more popular in online retail channels rather than in brick-and-mortar stores. While consumer packaged goods priced over 150 euros made up 34 percent of online sales, they accounted for just 23 percent in offline retail.
Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range
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Consorzio Netcomm. (July 27, 2021). Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range [Graph]. In Statista. Retrieved May 03, 2024, from https://www.statista.com/statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/
Consorzio Netcomm. "Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range." Chart. July 27, 2021. Statista. Accessed May 03, 2024. https://www.statista.com/statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/
Consorzio Netcomm. (2021). Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range. Statista. Statista Inc.. Accessed: May 03, 2024. https://www.statista.com/statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/
Consorzio Netcomm. "Distribution of Offline and Online Retail Sales of Consumer Packaged Goods (Cpg) in Italy as of August 2021, by Price Range." Statista, Statista Inc., 27 Jul 2021, https://www.statista.com/statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/
Consorzio Netcomm, Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range Statista, https://www.statista.com/statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/ (last visited May 03, 2024)
Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range [Graph], Consorzio Netcomm, July 27, 2021. [Online]. Available: https://www.statista.com/statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/