During a survey carried out among B2B tech marketing and demand generation decision-makers and influencers worldwide in May 2021, 50 percent of respondents said buyers were becoming significantly fatigued with online events, while 40 percent said they were becoming somewhat fatigued.
Share of buyers with online event fatigue according to B2B tech marketers in May 2021
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MarketingCharts. (July 26, 2021). Share of buyers with online event fatigue according to B2B tech marketers in May 2021 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1270293/b2b-online-event-fatigue/
MarketingCharts. "Share of buyers with online event fatigue according to B2B tech marketers in May 2021." Chart. July 26, 2021. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1270293/b2b-online-event-fatigue/
MarketingCharts. (2021). Share of buyers with online event fatigue according to B2B tech marketers in May 2021. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1270293/b2b-online-event-fatigue/
MarketingCharts. "Share of Buyers with Online Event Fatigue According to B2b Tech Marketers in May 2021." Statista, Statista Inc., 26 Jul 2021, https://www.statista.com/statistics/1270293/b2b-online-event-fatigue/
MarketingCharts, Share of buyers with online event fatigue according to B2B tech marketers in May 2021 Statista, https://www.statista.com/statistics/1270293/b2b-online-event-fatigue/ (last visited October 09, 2024)
Share of buyers with online event fatigue according to B2B tech marketers in May 2021 [Graph], MarketingCharts, July 26, 2021. [Online]. Available: https://www.statista.com/statistics/1270293/b2b-online-event-fatigue/