Marketers charging attendance fees for virtual events U.S. and UK 2021
According to an August 2021 survey conducted among marketers in the United States and the United Kingdom who had organized at least one large-scale virtual event in the previous 18 months, 68 percent of respondents said they were charging for virtual events, and were planning to keep doing so. This was followed by 15 percent of respondents saying they were not charging for virtual events but planned to do so the following year, while 10 percent said they were not charging and did not plan to do so.
