Video calling technologies used for virtual experiences 2020

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2020 survey carried out among 100 companies managing approximately 20,000 yearly annual online events worldwide, 50.3 percent of respondents said they used Zoom as a platform for their online experiences. Microsoft Teams came in second with 12 percent, while Facebook Live rounded out the top three with 9.4 percent.

Leading video calling platforms used for virtual experiences in 2020

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Release date

February 2021

Region

Worldwide

Survey time period

2020

Number of respondents

191 respondents

Special properties

among participants working in areas including marketing, customer experience, and operations at companies of all sizes

Method of interview

Online survey

Supplementary notes

Role of respondents distributed as 51.1 percent working in marketing, 15.8 percent in customer experience, 10 percent in operations, 23.1 percent in other categories.
Survey question: "What technology do you use?"

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Statistics on " Virtual event marketing worldwide "

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Overview

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Online and hybrid events

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Digital tools and tech

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Marketer and attendee perspectives

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