Virtual event sessions with most impact on attendee buying decisions U.S. & UK 2021
According to a September 2021 survey conducted among respondents in the United States and the United Kingdom who had attended at least one large-scale virtual event in the previous 18 months, 26 percent of survey participants said demos were the virtual event session types with the largest impact on their buying decisions. This was followed by 19 percent of respondents citing expert questions and answers (Q&As), while 17 percent cited keynotes.
