Leading virtual offerings for B2B marketer events U.S. & Canada 2022

Published by
Valentina Dencheva,
Jul 24, 2023
According to a survey conducted among B2B marketers in the United States and Canada in September and October 2021, 45 percent of respondents said live streaming would be the most important virtual offering for their events in 2022. The mobile access to a live event was cited by 38 percent of respondents, while 37 percent said the most important virtual offering for them would be that of better branding opportunities.

Most important virtual offerings for events of B2B vendors and providers in the United States and Canada in 2022

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Release date

January 2022

Region

Canada, United States

Survey time period

September and October 2021

Number of respondents

1,007 respondents

Special properties

among B2B event planners, vendors/providers, and attendees

Citation formats
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Overview

6

Online and hybrid events

7

Digital tools and tech

4

Marketer and attendee perspectives

7

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Topics

Virtual event marketing
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