Leading content experiences B2B marketers want at events U.S. & Canada 2022
According to a survey conducted among B2B marketers in the United States and Canada in September and October 2021, 55 percent of respondents said they would like event planners to offer meetups and networking opportunities during events in 2022. Webinars were cited by 47 percent of respondents, while 46 percent said they would like to see in-person roundtables and forums at events.
