Top benefits of virtual events according to marketers in the U.S. and UK 2021
According to an August 2021 survey conducted among marketers in the United States and the United Kingdom who had organized at least one large-scale virtual event in the previous 18 months, 36 percent of respondents said increased registration was their top benefit when considering virtual events instead of in-person events. This was followed by 26 percent of respondents citing greater return on investment (ROI), while 25.3 percent cited greater attendee engagement.
