Black Friday: main reason for choice of retailers in selected countries 2021

The main reason why shoppers in France, Sweden, the United Kingdom (UK), and the United States will shop with specific retailers during Black Friday through Cyber Monday in 2021

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Release date

August 2021

Region

France, Sweden, United Kingdom, United States

Survey time period

June 2021

Number of respondents

1,000 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

Data shows figures aggregated from the four countries. Results are for "top" factor.
Respondents were 40/60 female identifying and open to shopping on Cyber Monday.

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