Ad spend in Africa 2019-2021

Published by
J. G. Navarro,
Jan 6, 2023
In 2020, advertising spending in Africa decreased by over 23 percent and amounted to five billion U.S. dollars, down from 6.52 billion a year earlier. The source projected a mild uptake of the spending in 2021.

Advertising spending in Africa from 2019 to 2021 (in billion U.S. dollars)

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Sources

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Release date

November 2020

Region

Africa

Survey time period

November 2020

Special properties

forecast

Supplementary notes

* The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of -23.3 percent, which were provided by the source.

** The Statista estimate is based on the value in 2020 and the compound annual growth rate until 2021 of 2.1 percent, which were provided by the source. An exponential development of the value was assumed.

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