Reasons why Italian consumers prefer video ads over other ad types 2021

Reasons why smart TV owners from Italy liked video ads more than other ad types in 2nd quarter 2021, by generation

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Release date

October 2021



Survey time period

Q2 2021

Number of respondents

478 respondents

Special properties

among consumers who own a smart TV or an internet TV device and watch a paid or free video streaming service

Supplementary notes

Definition of age groups: Gen Z: born after 1996 (under 25 years old); Millennials: born between 1983 and 1996 (25-38 years old); Gen X: born between 1967 and 1981 (39-54 years old); Boomers: born between 1948 and 1966 (55-73 years old).

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Statistics on " Advertising in Italy "

Statistics on Advertising in Italy

Overview of Italian ad market


Traditional media


Digital media


Leading players


Consumer perception


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