In 2022, shoppers in Sweden planned to do roughly 22 percent of their holiday shopping on Black Friday. Around 15 percent of Finnish consumers' holiday shopping was planned for Black Friday that same year.
Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country
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Share of respondents
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* The sample size includes a minimum of 1,000 respondents for each of the 17 markets analyzed the US, the UK, Ireland, Australia, New Zealand, Germany, Austria, Poland, France, Belgium, the Netherlands, Italy, Spain, Portugal, Sweden, Norway and Finland).
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Klarna. (December 12, 2023). Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/
Klarna. "Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country." Chart. December 12, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/
Klarna. (2023). Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/
Klarna. "Average Share of Total Holiday Shopping Planned by Nordic Shoppers for Black Friday in 2022, by Country." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/
Klarna, Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country Statista, https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/ (last visited July 27, 2024)
Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country [Graph], Klarna, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/
