Share of holiday shopping planned for Black Friday in the Nordics 2022

Published by Statista Research Department, Dec 12, 2023
In 2022, shoppers in Sweden planned to do roughly 22 percent of their holiday shopping on Black Friday. Around 15 percent of Finnish consumers' holiday shopping was planned for Black Friday that same year.

Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country

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Release date

December 2023

Region

Finland, Norway, Sweden

Survey time period

October and November 2022

Number of respondents

Over 11,000*

Supplementary notes

* The sample size includes a minimum of 1,000 respondents for each of the 17 markets analyzed the US, the UK, Ireland, Australia, New Zealand, Germany, Austria, Poland, France, Belgium, the Netherlands, Italy, Spain, Portugal, Sweden, Norway and Finland).

The release date is the date the information was accessed.

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