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Sweden: days when customers make the most purchases 2021

Published by
Dominique Petruzzi,
Dec 16, 2022
According to a survey conducted in Sweden in 2021, almost 50 percent of consumers were expecting to make the most of their holiday shopping on Christmas Eve. Black Friday was close behind as one of the shoppers favorite days to do their gift shopping.

On which days do consumers make the most holiday gift purchases in Sweden?

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Sources

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Release date

October 2021

Region

Sweden

Survey time period

2020 and 2021

Number of respondents

3,506 and 1,020

Age group

18 years and older

Supplementary notes

This statistic is based on a survey of 3,506 Swedish Klarna users and another survey of 1,020 Swedish customers, published in August 2021.

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Statistics on " Christmas in Scandinavia "

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Statistics on Christmas in Scandinavia

Overview

4

Christmas food

6

Christmas decorations

8

Holiday shopping

7

Spending and consumer behavior

3

Retail

4

Further related statistics

21

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Topics

Christmas in ScandinaviaU.S. Christmas seasonUK Christmas shoppingChristmas shopping in the NetherlandsChristmas in Sweden
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