
U.S.: top motivators for fresh fruit consumption 2020
What are the influential factors for Americans when consuming fresh fruit? According to this survey, the most common reason for fresh fruit appeared on a U.S. consumer's plate in 2020 was that it was healthy and nutritious. This accounted for about one third of eating occasions, followed by how easy the product was to either make or obtain, also accounting for about 33 percent of consumption instances.