What are the influential factors for Americans when consuming fresh fruit? According to this survey, the most common reason for fresh fruit appeared on a U.S. consumer's plate in 2020 was that it was healthy and nutritious. This accounted for about one third of eating occasions, followed by how easy the product was to either make or obtain, also accounting for about 33 percent of consumption instances.
Which factors influence Americans to eat fresh fruit?
Original survey question: 'Which of the following describes why the [fruit item] was chosen?'
Survey participants completed a week-long report of all foods consumed at home and away from home on an individual level.
NET sample is weighted to be nationally representative based off of current U.S. census data.
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Produce for Better Health Foundation. (February 23, 2021). Which factors influence Americans to eat fresh fruit? [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1283159/top-motivators-for-american-fresh-fruit-consumption/
Produce for Better Health Foundation. "Which factors influence Americans to eat fresh fruit?." Chart. February 23, 2021. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1283159/top-motivators-for-american-fresh-fruit-consumption/
Produce for Better Health Foundation. (2021). Which factors influence Americans to eat fresh fruit?. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1283159/top-motivators-for-american-fresh-fruit-consumption/
Produce for Better Health Foundation. "Which Factors Influence Americans to Eat Fresh Fruit?." Statista, Statista Inc., 23 Feb 2021, https://www.statista.com/statistics/1283159/top-motivators-for-american-fresh-fruit-consumption/
Produce for Better Health Foundation, Which factors influence Americans to eat fresh fruit? Statista, https://www.statista.com/statistics/1283159/top-motivators-for-american-fresh-fruit-consumption/ (last visited June 28, 2022)
