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U.S.: top motivators for fresh fruit consumption 2020

Published by
M. Shahbandeh,
Jan 10, 2022
What are the influential factors for Americans when consuming fresh fruit? According to this survey, the most common reason for fresh fruit appeared on a U.S. consumer's plate in 2020 was that it was healthy and nutritious. This accounted for about one third of eating occasions, followed by how easy the product was to either make or obtain, also accounting for about 33 percent of consumption instances.

Which factors influence Americans to eat fresh fruit?

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Release date

February 2021

Region

United States

Survey time period

2020

Number of respondents

38,000 respondents

Method of interview

Online survey

Supplementary notes

Original survey question: 'Which of the following describes why the [fruit item] was chosen?'

Survey participants completed a week-long report of all foods consumed at home and away from home on an individual level.
NET sample is weighted to be nationally representative based off of current U.S. census data.

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