In January 2022, adults in Great Britain were asked if they were likely to pay attention to cinema advertising. According to 26 percent of respondents, they were fairly likely to pay attention to advertising at a cinema, while the opposite was true for 21 percent of survey participants.
Share of adults likely to pay attention to cinema advertising in Great Britain as of January 2022
Characteristic
Share of respondents
Very likely
10%
Fairly likely
26%
Not very likely
21%
Not likely at all
21%
Not applicable - I don't consume this form of media
*The source gives the sample number between 1,890 and 2,020. Question: "Please say how likely you are to actively pay attention to an advert in any of these contexts (instead of changing the channel, skipping, leaving the room etc.) At a cinema?" The source did not provide the date of publication, the date used is the date when data was accessed.
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YouGov. (February 15, 2022). Share of adults likely to pay attention to cinema advertising in Great Britain as of January 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1290853/pay-attention-cinema-ads-gb/
YouGov. "Share of adults likely to pay attention to cinema advertising in Great Britain as of January 2022." Chart. February 15, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1290853/pay-attention-cinema-ads-gb/
YouGov. (2022). Share of adults likely to pay attention to cinema advertising in Great Britain as of January 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1290853/pay-attention-cinema-ads-gb/
YouGov. "Share of Adults Likely to Pay Attention to Cinema Advertising in Great Britain as of January 2022." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1290853/pay-attention-cinema-ads-gb/
YouGov, Share of adults likely to pay attention to cinema advertising in Great Britain as of January 2022 Statista, https://www.statista.com/statistics/1290853/pay-attention-cinema-ads-gb/ (last visited July 27, 2024)
Share of adults likely to pay attention to cinema advertising in Great Britain as of January 2022 [Graph], YouGov, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1290853/pay-attention-cinema-ads-gb/
