Estimated digital advertising growth in Russia due to the war in Ukraine 2022
Almost one half of surveyed digital advertising professionals in Russia expected the market to shrink by 26 to 50 percent in 2022, given the impact of the Russia-Ukraine war, subsequent international sanctions, and social media bans in Russia. At the end of February 2022 and the beginning of March 2022, Meta platforms Facebook and Instagram were blocked in the country. That impacted the interactive advertising industry because advertising on them could also be considered unlawful.
