Russia: Meta's ad audience by age & gender 2022

The largest share of Meta's advertising audience, formerly known as Facebook Inc., in Russia as of February 2022 was aged between 25 and 34 years, amounting to about 30 percent if both genders counted together. In aggregate terms, the female audience outnumbered its male counterpart across all the age groups.

Geography of Facebook

Of approximately 71 million Facebook users in Russia, the largest share was recorded in the city of Moscow in 2022. In the same year, Russia positioned first by user volume for this platform among the countries of the Caucasus.  

Social media usage in Russia

Despite the considerable volume of users, Facebook was far from being the most popular social network in Russia, which can be explained by strong competition of Vkontakte – the Russian version of Facebook. As of October 2022, the largest volume of monthly publications was recorded in Vkontakte, while Facebook listed in fifth by monthly activity behind Instagram, Odnoklassniki, Twitter and YouTube.

Distribution of Meta Platforms Inc.'s advertising audience in Russia in February 2022, by age group and gender

Characteristic	Female	Male
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Release date

February 2022

More information

Region

Russia

Survey time period

February 2022

Age group

13 years and older

Supplementary notes

Based on the combined advertising audiences of Facebook, Instagram and Facebook Messenger.

The source specifies that "Meta only permits people aged 13 and above to use its platforms, so while there may be users below the age of 13, they do not feature in the available data. Meta's advertising resources only publish gender data for "female" and "male".

The source does not provide any information regarding percentage points exceeding 100 percent, It can be due to rounding.

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