Internet services advertising spending in Russia 2022-2023
Internet services advertising expenditure in Russia reached over 386 billion Russian rubles in 2023. The figure increased by 37 percent relative to the previous year. Following a methodology change in 2023, online video, digital press, and digital audio advertising were moved to separate categories.
What share of Russian advertising is digital?
Digital advertising had an increasing share in the advertising market in Russia. Over the past two decades, online ads saw a steady rise in the country, starting from a zero-percent share in 2000, when the leading advertising medium by spending was television.
Programmatic advertising in Russia
Programmatic advertising refers to purchasing and managing ads using software, for example, in an automated bidding process on advertising exchanges. In 2024, programmatic was forecast to account for 85 percent of Russia’s digital ad spend. That share was expected to increase in the following four years. The total programmatic ad spend in the country was projected to reach 6.8 billion U.S. dollars in 2028.
