Advertising usefulness by channel Russia 2021

According to a survey from 2021, 23 more percent of Russian internet users experienced receiving useful information from online search ads than those that did not. The channel with the second-highest usefulness index was television. The lowest figure was recorded for when advertisers called clients via the phone. The difference between respondents who found the information they received in those calls not useful and those who found it useful was measured at 65 percent.

Have you received useful information from advertising on the following channels?

Characteristic	Advertising usefulness index
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Release date

September 2021

More information

Region

Europe, Russia

Survey time period

July 2021

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Advertising usefulness index is calculated as the share of respondents who have received useful information from an advertising channel minus the share of those who have not.
This original question was phrased by the source as follows: "Был ли у Вас опыт получения полезной информации из рекламы?"

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