Around three quarters of analyzed native ads on Russian-language media websites were articles, according to the study from October 2022. The second most popular native advertising format was a dedicated digital project.
Distribution of native digital advertisements in Russia in 2022, by format
Characteristic
Share of native ads
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Lifehacker, & Various sources (Google Docs). (November 11, 2022). Distribution of native digital advertisements in Russia in 2022, by format [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1257973/native-ad-share-by-format-russia/
Lifehacker, und Various sources (Google Docs). "Distribution of native digital advertisements in Russia in 2022, by format." Chart. November 11, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1257973/native-ad-share-by-format-russia/
Lifehacker, Various sources (Google Docs). (2022). Distribution of native digital advertisements in Russia in 2022, by format. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1257973/native-ad-share-by-format-russia/
Lifehacker, and Various sources (Google Docs). "Distribution of Native Digital Advertisements in Russia in 2022, by Format." Statista, Statista Inc., 11 Nov 2022, https://www.statista.com/statistics/1257973/native-ad-share-by-format-russia/
Lifehacker & Various sources (Google Docs), Distribution of native digital advertisements in Russia in 2022, by format Statista, https://www.statista.com/statistics/1257973/native-ad-share-by-format-russia/ (last visited July 27, 2024)
Distribution of native digital advertisements in Russia in 2022, by format [Graph], Lifehacker, & Various sources (Google Docs), November 11, 2022. [Online]. Available: https://www.statista.com/statistics/1257973/native-ad-share-by-format-russia/