Share of frequent smart home voice assistant shoppers worldwide 2021, by country

Share of online consumers who regularly bought products via smart home voice assistant in selected countries worldwide as of March 2021

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Release date

June 2021



Survey time period

October 2020 to March 2021

Number of respondents


Age group

18 years and older

Special properties

on a weekly or daily basis

Supplementary notes

* E.g. Amazon Echo, Google Home, Samsung SmartThings.
** Total sample size for 22 territories surveyed. The number of respondents for individual countries/regions was not provided by the source.

This question was phrased as follows: "In the past 12 months, how often have you bought products (e.g., clothes, books, electronics) using the following shopping channels? (online, via smart home voice assistants)". Data reflects respondents who answered 'weekly' or 'daily'.

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