U.S. holiday season mobile shopping order and traffic share 2019, by week

Mobile has overtaken desktop in relevance during the holiday shopping season. During Cyber Week 2019, 50.17 percent of all U.S. online orders were generated via mobile devices. Mobile also accounted for 73.62 percent of Cyber Week online shopping traffic.

Mobile share of holiday season online traffic and orders during the holiday season in the United States in 2019, by week

Order shareTraffic share
All Season52.4%72.1%
Christmas & Boxing Week50.74%75.07%
Pre-Christmas Week57.89%72.87%
Mid Season Week44.66%69.49%
Post-Cyber Week41.8%70.5%
Cyber Week50.17%73.62%
Pre-Cyber Week31.89%70.72%
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Source

Release date

January 2020

Region

United States

Survey time period

November to December 2019

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